Dental Practice Marketing Must be Mobile Friendly

By Loran Simon | Marketing

When you’re searching online, where do you start? Your smartphone?

Roughly 40% of people search only on a smartphone, according to a new study released by Google. That’s a big increase over past years. And the most popular categories are health, parenting, and beauty.

The smart dentist is primed to take advantage of that trend. Your website, all your marketing, must be mobile-friendly. It must be easily consumed on the small screen.

With today’s website templates, it’s easy to make this happen. But it MUST happen. Too many UK dentists are missing out in Google search – simply because their website doesn’t stack up well on a smartphone.

It’s an immediate turnoff for prospective patients – especially if the dentist down the road has a mobile-friendly website.

More onconsumer smartphone behavior

Google’s data shows that people who use smartphones use them a lot — up to 3 hours a day. By comparison, an average of 2 hours a day is spent using desktop computers, and 75 minutes is spent using tablets.

That’s fairly solid evidence that we are living in a mobile-first world now more than ever.

Google warns marketers that if you’re not making an attempt to reach customers on mobile you’re missing a quarter of your potential audience.

”We live in a world where people literally expect answers at their fingertips, and to find them, they’re turning to the nearest device”

Desktop computers’ time to shine is around 8am, which is right around the time people may be starting their work day. Smartphone usage then takes over in the afternoon with a particular increase being seen around prime time viewing hours.

Smartphone usage is said to be consistent throughout the day, peaking around noon and being used steadily during the afternoon and into the night. “There’s never really an off time”, Google says. Throughout 15 of the 24 hours in a given day, more searches are happening on mobile than on computers or tablets.

Is your marketing mobile-friendly?

I hope it is, because that’s how you get the most patients through your front door. If it’s time to “go mobile,” we can help. If this sounds like it might be of interest to you CLICK HERE TO SCHEDULE A CALL with me to learn more.


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About the Author

After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dental practices, I cracked the code for running successful online marketing campaigns.