Google Adwords is brilliant for advertising your service to a local patients exactly when they are searching for dental implants.
However if you have ever tried to do this and then taken a look at what search terms your Google ad has actually appeared for you will quickly become disheartened to find many of the searches are useless and wasting your money.
For example your ads may be appearing for many different types of implants, ranging from hair to buttocks!
The way you overcome this wastage is by adding negative keywords to your Google Adwords campaign. So that if anyone searches for hair implants your ad will not be shown. Thereby conserving your budget for the patients clicks that you actually want to pay for.
I'd like to save you time and give you our own negative keyword list to use with a dental implants campaign in Google Adwords.
We have managed well over 1 million dental treatment ad clicks so have been able to mine a lot of data to produce this list.
There are a lot of other settings in Adwords that need to be taken care of to have a highly optimised campaign. Adwords is incredibly powerful if you know how to use it.
At Somnowell Marketing I personally oversee the Google Adwords campaigns for all our dental practice clients. I am masters level certified by Google in digital marketing. We also have Joel McDonald who wrote Google Adwords for Dummies to help oversee the Adwords campaigns as well. He kindly had this to say:
“My name is Joel McDonald, and I am an Author and a Google AdWords consultant. I've reviewed hundreds of Advertising accounts, and working with Somnowell Marketing has been an absolute pleasure. Their accounts are some of the most organised and well-performing accounts I've looked at. If they are managing your Advertising budget for your local Dental practice, you can rest assured that your advertising budget is in extremely capable hands.”
The average cost of a new patient enquiry from the Adwords campaigns that we manage is £19. This is the average across the UK and across all dental treatments. It goes up and down depending on the level of competition for the treatment in your local area.
By spending more than £500,000 of our own digital marketing campaigns for our dental laboratory (our sister company) we cracked the code of finding new patients for dentists. It is a combination of highly targeted adverts and effective follow-up marketing.
This Black Friday we are offering our services at a 29% discount. This special offer is available to only the first 11 new clients so if this sounds like it might be of interest I'd like to invite you to schedule a 15 minute call with me. Just CLICK HERE TO SCHEDULE A CALL. Offer ends Friday December 2nd. (Update - there are only 2 spaces left now).
Last year for our sister company we generated over 25 thousand new patient enquiries at an average cost of under £5 each.
We have two services. Here is a summary of each.
- Advertising campaigns on Google and Facebook
- Ads design for each treatment, for Google Search, Google Display, Facebook
- Landing pages for each treatment
- Email autoresponders for each treatment
- Email follow-up series for each treatment
- Lead nurturing campaigns and remarketing campaigns (incorporating further ads, landing pages, emails)
- Ongoing optimisation and management
SOCIAL MEDIA AND SEO
- Local SEO (optimising your Google My Business listing), this is critical for local businesses
- 2 daily blog posts
- 2 daily social media posts on each social network (Facebook, Twitter, Google+)
- All technical website SEO
- Creating / redesigning existing website pages so rank higher than competitors
- Ongoing optimisation and management
If this sounds like it might be of interest I'd like to invite you to schedule a 15 minute call with me. Just CLICK HERE TO SCHEDULE A CALL.
For this Black Friday we are offering our services at a 29% discount. This special offer is available to only the first 11 new clients. Offer ends Friday December 2nd. (Update - there are only 2 spaces left now].
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