You want to engage your Facebook audience, and for sleep companies that might require a little creativity. These ideas will help:
Ask Followers to Choose — Start a conversation by posing two choices; maybe a nasal mask vs a full-face mask. Ask why they prefer that option. It’s a good opportunity to educate patients on advantages and disadvantages of products for certain patients.
Offer a Sleep Product Demo — If your followers aren’t familiar with your products/services, you can walk them through some options. Provide a brief overview or introduction of the item. If you’ve got a broad product line, take a simpler approach. Don’t try to provide all the details in one Facebook post. Instead, focus on one category in each Facebook post.
Share a Customer Testimonial — In some cases, it’s a good idea to let your sleep customers do the talking, since their words will be more trustworthy than your content. This will encourage customers/patients to take the next step, and make the purchase.
List Sleep Product Pros and Cons — When introducing new products, or increasing awareness of existing products, your followers can benefit from a list of pros and cons. This type of post helps position your products and encourages followers to identify the best option for them — especially helpful if they are indecisive about a purchase.
- Pros and cons can include:
- Unique benefits
- Potential uses
- Price
- Quality
- Durability
Share a Time-Sensitive Sleep Offer: If you have a great offer to share, you need a strong CTA. When you post an offer, discount, or limited-time special on Facebook, be sure to tell your audience exactly how they can get it.
Provide a Quick Win — Sometimes people need help figuring out how a product/service fits into their lives. Offering quick tips or a super-simple guide to getting started can help. A quick video can explain the benefits of at-home sleep testing, and how it works.
Feature a Sleep Team Member — Give people a behind-the-scenes glimpse by featuring a team member. People like to see the humans who run the sleep company, and it helps them form more personal connections with your brand.
Answer a Sleep FAQ — Like most companies, you likely get a lot of repeat questions. You can feature one or two of these FAQs in a Facebook post. This is an easy way to provide value, as you’re answering questions they’ve wondered about — and helping them make a purchasing decision about sleep products. FAQs present a great opportunity to highlight your products/services’ uniqueness.
Support National Sleep Celebrations: Look for “awareness weeks” related to sleep, and be their champion in Facebook posts. In the UK, there’s National Stop Snoring Week; in the US, there’s National Sleep Awareness Week — as well as World Sleep Day. Create memes to honor these weeks.
You can recycle these ideas every month, incorporating new trends, causes, and offers — creating Facebook content efficiently for months to come.
Overwhelmed? Let us handle the details
Somnowell Marketing has a team in place to professionally create and execute your marketing patient communications campaigns. Social media, emails, messaging, web content, blogs — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your practice’s reputation — and that’s undeniably priceless.
