Creating Content Your Readers Will Crave

By Loran Simon | Blogging

When your patients (and prospective patients) come to your website, they see your blog. Will they find it interesting and relevant? Will they want to read it?

Considerable research has gone into understanding exactly what readers expect – and what keeps them coming back. Research also shows that a blog is essential to marketing your practice.

With your blog, you want to influence, inspire, and move to action the people you want to reach. As an independent dentist, you want to educate your patients about health problems, especially those related to oral health. You want to encourage them to get good dental care.

You want them to choose your dental practice, certainly. But this isn’t the place to say “come see me.” By posting helpful, interesting, relevant articles, you quietly create trust and a bond with your reader – with your prospective patient – which leads to appointments.

Exactly what types of blog articles do readers crave? Experts from the Content Management Institute have created an extensive list of tips based on their research.

Here’s a sampling:

  1. Content that reminds us that life is short.
  2. Content that reminds us that dreams can come true.
  3. Content that gives us faith to believe for bigger things.
  4. Content that reminds us that we matter.
  5. Content that makes us laugh or smile.
  6. Content that reveals secrets.
  7. Content that encourages us to never give up.

Your blog helps draw prospective patients to your website based on the power of search engine optimization (SEO) and relevant keywords. Research also shows that the more frequently your blog is updated, the greater the results.

45% of marketers say that blogging is the most important piece of their content strategy. Marketers that use blogging as part of their strategy generate 67% more leads than those who don’t, according to Top Rank Marketing.

http://contentmarketinginstitute.com/2016/06/content-crave-infographic/

http://www.toprankblog.com/2016/08/content-marketing-linkedin-blog/

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About the Author

After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dental practices, I cracked the code for running successful online marketing campaigns.