Creating a Smartphone Video

By Loran Simon | Video

If you’re like most people, you’ve used your smartphone to capture images –selfies, photos, videos. Why not put it to use creating videos for your website? Post them in your blog or on the site itself as educational pieces.

The technology of today’s smartphones makes it easy to create excellent quality videos. You’ll just need to learn a few production techniques. And you might need to invest in some basic equipment.

In this article, you can learn how to put together a setup to create your own videos. A few elements you’ll need to consider:

  • Lighting
  • Camera rig (to give the camera stability)
  • Lenses (for special effects)
  • Audio (microphone)
  • Composition
  • Good internet connection

Here’s a snippet from the article:

For a bare-bones setup, Justin recommends having at least one LED light, and says you can pick up a NEEWER 160 LED light panel on Amazon for around $30. It’s a thin light with a huge amount of power to light up a person on camera and can easily be attached to a rig, mounted on a tripod, or even placed on a bookshelf to get it to the right height.

Check it out, then have fun with it. Create a basic script outline. Keep your message fairly simple. You don’t need to tell everything you know on the procedure. Just the basics. Think about what your patients want to know – the before and after. What to expect. Why it won’t hurt. How patients typically feel afterwards.

It might take a few practice sessions before you feel comfortable. You might ask friends and family, and your staff, for their input. Instructive critiques only! Keep your ego in check.

Don’t worry if it doesn’t look like TV. Your video doesn’t have to be perfect. People will respect your honesty in putting yourself “out there.” They will learn to trust you through your videos, even if the videos are a bit rough around the edges – if the lighting isn’t perfect, etc.

The effort will be worth it in the end. Every time you post a video, share with multiple social media. People will see you, and start trusting you. That’s golden for an independent dentist! It’s one more way to get new patients through the door.


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About the Author

After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dental practices, I cracked the code for running successful online marketing campaigns.