Category: Sleep Marketing

People have preferences that drive their choices — in everything from yoga mats to healthcare providers. If you’re not in tune with those preferences, you

In sleep industry marketing, we rely on PPC for a quick response — “book an appointment now.”  Content marketing is a slower process, as blogs,

As digital marketing strategies have evolved, one question continues to pop up: “is email marketing still important?” Yes, it’s very necessary — as email marketing

People with sleep problems want to have confidence in their provider. Whether you have a clinical practice or sleep-focused niche business, they want to trust

The healthcare industry — and certainly the sleep industry — is fraught with competition. To attract new patients, it’s essential to have a strong social

Online reviews play a critical role in consumer decisions; one survey shows that 71 percent of patients choose a physician based on online reviews. Positive