Category Archives for "Marketing"

Do You Use Dental Photographs in Your Marketing?

ByLoran Simon|Marketing

If a patient asks for before-and-after pictures of cosmetic dental work, braces, implants – can you provide them? If you have a complex dental case, and want to monitor it, do you take clinical photographs during the course of treatment? Dental photography is the real solution to these problems. And it’s critical to your marketing. […]

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The Ultimate List of Marketing Statistics

ByLoran Simon|Marketing

If there’s one thing I’ve learned in this business, you’ve GOT to track everything. You must stay on top of every A/B test, every blog, advert, landing page, and email system that’s directed to prospective customers. As an independent dentist, you are running a B2C (business to consumer) operation. You must find out how you’re […]

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Dental Practice Marketing Must be Mobile Friendly

ByLoran Simon|Marketing

When you’re searching online, where do you start? Your smartphone? Roughly 40% of people search only on a smartphone, according to a new study released by Google. That’s a big increase over past years. And the most popular categories are health, parenting, and beauty. The smart dentist is primed to take advantage of that trend. […]

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