Category Archives for "Conversions"

What Exactly are Companies A/B Testing?

By Loran Simon | Conversions

Guinness beer gave the classic A/B Test its start back in the early 1900s. That’s when the “Student” t-test was created to identify the best barley for brewing beer at Guinness. I’ll drink to that! A/B testing is an excellent way to monitor results of any marketing tool. We’ve seen it in our own business […]

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