Category Archives for "Blogging"

Facebook Lessons for Dentists (from the Big Brands)

ByLoran Simon|Blogging

Certainly, Facebook is a place for vacation pics, selfies and memes. But it’s also an excellent venue to market your dental practice. When you share blog posts or other content on Facebook, you’re marketing to your online community, your followers, as well as many more people in your neighborhood, town, city. The “big brand” companies […]

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What Happens to SEO When You Stop Blogging?

ByLoran Simon|Blogging

There’s one basic premise about SEO – that Google values fresh content. Content that focuses on specific keywords is a darling to Google. That’s how you improve your rankings. And there’s no easier way to produce fresh content than through a blog. With fresh content, day in and day out, Google smiles upon your business […]

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Control Your Blog

ByLoran Simon|Blogging

Most content management systems and comment platforms allow you to turn on comment moderation before a comment goes live. You can require registration for comments, require individual comment approval, or grant automatic approval for future comments once the respondent’s first comment goes live. If there’s any room for constructive criticism that’s worth exploring, accept it. […]

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Creating Content Your Readers Will Crave

ByLoran Simon|Blogging

When your patients (and prospective patients) come to your website, they see your blog. Will they find it interesting and relevant? Will they want to read it? Considerable research has gone into understanding exactly what readers expect – and what keeps them coming back. Research also shows that a blog is essential to marketing your […]

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Why Do You Need a Blog?

ByLoran Simon|Blogging

Blogging is a way to create a relationship with your prospective patients – your “prospects,” as they are known in marketing. A blog creates a positive mindset about you and your services. Your readers view you in the best light possible. Through your blog, you show your expertise. You show that you are on top […]

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