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Prospective new patients want to have confidence in a healthcare practice, so they know what to expect. In today’s world, a business needs to be aware of the importance of the digital ‘word of mouth’ when building and maintaining their reputation.

Dental photography is essential for effectively marketing your work and skills to prospective patients. Find out how you can get these must-have skills for free.

Getting the best out of your digital advertising or pay-per-click (PPC) agency requires transparency, especially when it comes to budget. These are the questions that should form the backbone of any conversation you have with them.

Ad extensions can have a huge positive impact on click-through rates. These are the 6 that dentists really need to know about.

Marketing is a key to the success of any business including a dental practice. Discover the 10 most effective tactics for driving awareness, consideration and conversions.

How many of your website visitors end up calling your practice? Find out how your site’s conversion rate can make a huge difference to your practice’s bottom line.

Knowing the lifetime value (LTV) of your patients empowers you to make better, more informed decisions about your marketing. Find out how it works.

Facebook ads are one of the key ways dentists can generate treatment enquiries for their practice. Learn how to target your ads and analyse the data to get the best possible results.

We’ve tested more than 400,000 Google and Facebook adverts for dental treatments. Discover some of the key learnings we’ve derived from the data.