“Am I impressed? That is an understatement!” – Mark Anthony Rayner

Basic SEO Tips for Sleep Companies

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email

When you’re just launching your sleep-focused company, you may struggle with marketing. You’ve got limited time and budget, and it’s difficult to allocate resources to build your client list and your reputation. 

But the truth is, you must pay attention to Search Engine Optimisation (SEO) if you hope to ever grow your business. The good news: optimizing for search can be simple, and small changes can have big results.

Most marketers know what SEO is, but there’s a tendency to overcomplicate the matter. Your goal is to demonstrate your expertise so your customers/patients discover you — and buy your sleep products/services.

Strategies to quickly boost your search rankings:

Plain language: Instead of using any industry jargon, focus on using plain language. Keywords are a prime topic in SEO, and those reflect plain language searches that consumers conduct. Use language that your ideal customers would use when trying to solve a key problem. This focus will ensure the content is clearly written and contains meaningful keywords.

Descriptive title tags: This text tells people what the page contains. These tags are an important part of SEO and help with ranking. Visitors will see it in their search engine results page (SERP), or when they hover over a tab. The title tag text should clearly indicate what your company provides. 

Effective homepage: Your homepage must be more than a “pretty face.” Design is important, but your homepage must also work for you — as it’s often the most visited page, and the page with the most backlinks. When people land on that page, they must have something to do.

Beyond basic information about your business, your sleep-focused homepage should provide people with reasons to explore your website. That’s where SEO is valuable. You can hyperlink words (called anchor text) that feature keywords; these keywords reflect what people will see when they click the link. 

You also need a “call to action, or CTA”, which is text on a hyperlinked button that says “Learn More” or “Contact Us” — which the consumer clicks. That button on the homepage can lead to great results.

Focus on users, not search engines: While your goal may be to optimise for search, you must do that by focusing on real people. Your website must be useful for them — as they are your customers. 

When you optimise your website, you make your website, your products and services available to real people. That requires using clear language and creating valuable content they can understand — which will yield the best results.

Overwhelmed? Let us handle the details

Somnowell Marketing has a team in place to professionally create and execute your sleep industry marketing and patient communications campaigns. Web content, SEO, landing pages, ads, emails, messaging, blogs, social media — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your marketing, website, online content and social media posts are an investment in your practice’s reputation — and that’s undeniably priceless.

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.

SUBSCRIBE FOR MORE

Delivered straight to your inbox

EXPLORE

Business and Leadership

Sleep-Centric Marketing Solutions for your Business

Covid-19 has been a wakeup call for how healthcare works. Sleep-centric marketing was already on the rise before, but the pandemic gave it an added kickstart to be seen as essential and provide innovative solutions for sleep problems. What is Sleep Centric Marketing? Image 1: Sleep-centric marketing – understanding of

Read More
Business and Leadership

Investing in a Marketing Agency to Grow Your Dental Business

Your dental practice’s success involves the difficult decision of whether to handle your marketing in-house – or outsource this responsibility to a marketing agency. Although there are benefits to creating an internal department, there are certainly negatives – especially the laborious and expensive recruitment process. This can take months until

Read More
Business and Leadership

Branding and Its Significance on Your Sleep Business

It is very important to establish branding for your sleep company – especially in this industry where you have a lot riding on your work and reputation, and negative reviews can affect your success. Hence, a strong branding strategy is necessary to have that competitive edge to attract customers, especially

Read More

Are You Ready To Learn More?

Find out if we can help you

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.

Curious to learn more?
Book a quick exploratory
call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.