If a patient asks for before-and-after pictures of cosmetic dental work, braces, implants – can you provide them? If you have a complex dental case, and want to monitor it, do you take clinical photographs during the course of treatment? Dental photography is the real solution to these problems. And
Today I’d like to give you some FREE downloads of dental social media MEMES, like the one below. Social media memes are humorous or inspirational images with text. You’ve probably seen them yourself many times on Facebook. They are a great way to get the attention of your social media
For those of you who still aren’t 100% on what an ad extension is, the clue is in the title. It’s everything you do or add to your ad to make it more likely that people will click it. Like all digital marketers, we love them because they have a
One of the best things about digital marketing is the data it provides. Currently we help over 200 dental practices with their digital marketing. This gives us an excellent overview of how much clicks cost, how much new patient enquiries cost, and what the changes are from year to year. As we come
Top 10 Dental Marketing Tips Are you looking to attract new patients to your practice? If so, read on to learn about the top ten dental marketing tips to grow your practice. Did you know the average dental practice start-up cost can range between $453,330 to $591,115 depending on size and
Today I’d like to give you some useful information about dental practice WEBSITE CONVERSION RATE OPTIMISATION. What is a Conversion Rate? Your site’s conversion rate is the number of times patients complete a goal (such as making an appointment), divided by your site traffic. So if you have 100 visitors
John Wanamaker (1838-1922) considered by some to be a “pioneer in marketing”, is quoted as saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Nowadays with digital marketing that is no longer a problem. For the first time we can track
As you know, most people go to Google to search for things they are interested in, such as teeth straightening, dental implants, teeth whitening etc. In creating a Google ads there are two things you need to do. The first is to have the advert appear for only the searches
I’d like to share with you my number 1 lesson after running over 103,711,378 (yes 103 million!) adverts to dental patients. I hope this will help you in your own marketing for your dental practice. Rewind 5 years at our dental laboratory, Somnowell Ltd (somnowell.com), which I founded with my
