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6 Instagram Ideas for Sleep Companies

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Are you struggling to understand Instagram and the content you should post for your sleep-focused business? Do you need to ignite more engagement on Instagram? These ideas will help build your audience and increase sales via Instagram.

#1 – Share Your Mission: Instagram is structured for sharing information in small snippets. If your goal is to share information about your sleep company, break up your message into very short snippets. 

Think about your message and your source materials. How can you best deliver a key message using these materials? Instagram carousels work well for this type of post. They hook readers with an introductory image and keep them swiping with up to nine additional images or videos. 

For example, you can educate customers about symptoms of sleep apnoea, then close with your website address. Another post can focus on how your sleep company provides solutions for sleep apnoea. 

Craft a message — in a series of very brief segments — each with a different image. Every frame should have just 6-8 words maximum.

#2 – Provide Helpful Sleep Product Info: Focus on specific sleep products. You might provide tips to help them make a purchase decision. Another post can feature a specific product’s benefits. Or show how to start using a product or service. Review past comments to gain insight into your customers’ questions and needs.

#3 – Deliver Tutorials and DIY Posts: Sleep product demos are very effective on Instagram. You can provide a 360-degree view of your product and let them see it in action. Instagram Live allows you to walk them through your product’s features and functions.

You can livestream these posts, which allows you to field questions and give viewers valuable information that can prompt a purchase. Instagram Shops allows you to feature select sleep products in your Live so viewers can easily tap and buy.

Tutorials and how-to content are ideal for distinct audience segments. Prospective customers can see how a product works, helping convince them to make a purchase. They can also help current customers get more value from your product, inspiring additional purchases.

How-to content works well in a carousel post with one step per panel. Or create an Instagram Reel that walks followers through the entire tutorial in a minute or less. 

#4 – Spotlight a Sleep Product Line: A carousel post with a series of images or videos is better for showing off a bigger product line. Followers can swipe through for closeups of the available options.

#5 – Announce a New Sleep Product Launch: You can generate buzz weeks before a product is available. Get your audience exited and ready to buy. Instagram’s Reminder feature is ideal for this. 

#6 – Ask Questions or Post a Poll: Instagram’s algorithm is driven by engagement. So it’s important to create content that gets followers to like, comment, share, or save. Ask them their opinions on sleep-related products or issues, prompt them to DM you for more information, or urge them to tag friends who may also like your brand. Instagram’s interactive stickers all you to ask questions or post a poll.

Final Thoughts

Using these ideas, you can create Instagram content that generates engagement, grows your sleep-focused audience, and even drives sales. You can also repurpose these posts to fit new product or service initiatives, streamline your content creation process and ensure you’re always producing Instagram posts that support your sleep company’s goals.

Overwhelmed? Let us handle the details

Somnowell Marketing has a team in place to professionally create and execute your marketing and customer communications campaigns. Social media, website content & design, SEO, landing pages, blogs, emails, messaging — they can handle it all, taking the burden off your shoulders. The information is always from respected sources, and will dispel any misinformation. Your online content and social media posts are an investment in your sleep company’s reputation — and that’s undeniably priceless.

Loran Simon

Loran Simon

Loran Simon is the Founder of Somnowell, one of the UK’s leading oral appliances to help to cure snoring and sleep apnea. Over the past 10 years, Somnowell’s growth has been mainly achieved using the digital marketing services of Somnowell Marketing, an agency that Loran Simon also founded and manages. The agency consistently generates thousands of new patient enquiries for Somnowell’s network of dentists.


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call with us.

We’ll take the time to understand your objectives and needs, and share our experience of working successfully with businesses like yours.