The Simple Power of a Flyer (For Dentists Special Offers)

By Loran Simon | Marketing

You pick them up all the time – flyers, aka, leaflets.

It’s a simple piece, often printed on the typical “8.5 x 11” sheet. A flyer is usually a single sheet that is used to draw attention to an event, service, product or idea. The flyer usually contains a very simple message that can be conveyed quickly. It’s often digital today, so it can be sent via email.

A flyer is a low-cost way to promote a one-time message:

£350 off dental implants!

30% off Invisalign September – December!

Confused about dental implants? Attend our seminar!

Flyers typically follow this formula:

  • Full-color, so they grab attention.
  • Text is short and punchy.
  • Lots of bold headlines.
  • Images reflect the demographic – seniors, teens, middle-aged.
  • Benefits are emphasized throughout to convince.
  • Call-to-action (call, email, RSVP) is clear.

Dentists can distribute flyers in digital or print form:

  • Emailed as an attachment in a special promotion.
  • Emailed in response to an enquiry.
  • Snail-mailed to a list (not sure anyone does that any more).
  • Handed out to patients in the clinic.

At Somnowell Marketing, we’ve been busy creating flyers for our dentist clients. They have great ideas for special offers, seminars and medical tourism promotions.

Our flyer are strong, and they get results. Our clients are happy.

If this sounds like it might be of interest to you CLICK HERE TO SCHEDULE A CALL with me to learn more.

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About the Author

After generating more than 85,000 patients for our own dental lab, and for the clients of our digital marketing agency for dental practices, I cracked the code for running successful online marketing campaigns.